Travel Brochure

Travel Brochure Project Lesson

Objective:

Students will practice descriptive and persuasive language by creating a travel brochure to promote a real or imaginary destination.

Level:

Intermediate to Advanced EFL learners (can be adapted for lower levels with simpler language and more support)

Duration:

3-4 class periods (45-60 minutes each)


Materials:

  • Sample travel brochures (print or digital)

  • Pictures of cities, countries, or imaginary places

  • Brochure templates (optional, digital or paper)

  • Dictionaries and thesauruses

  • Writing materials or computers/tablets


Lesson Steps:

1. Warm-up & Introduction (30 min)

  • Discuss: “Have you ever traveled somewhere exciting? What made it special?”

  • Show examples of travel brochures. Highlight key features: catchy headlines, vivid descriptions, attractive images, contact info, maps.

  • Teach/review useful vocabulary and phrases for describing places (e.g., bustling, picturesque, historic, vibrant, stunning beaches) and persuasive language (e.g., “You won’t want to miss…”, “Experience the magic of…”, “A perfect destination for…”).

2. Brainstorming and Planning (30 min)

  • Students choose a destination: a city or country they know, or a fictional place they invent.

  • Brainstorm what makes this place special:

    • Attractions (natural, cultural, historical)

    • Activities (what visitors can do)

    • Food, festivals, traditions

    • Why people should visit (unique selling points)

  • Make a list of descriptive adjectives and persuasive phrases.

3. Drafting the Brochure Content (60 min)

  • Organize ideas into sections: Introduction, Attractions, Activities, Tips, How to get there, etc.

  • Write catchy headlines and short descriptive paragraphs for each section.

  • Use persuasive language to encourage people to visit.

  • Encourage using a variety of adjectives and sensory details.

4. Designing the Brochure (60 min)

  • Use paper templates or digital tools (e.g., Canva, Google Docs, Word).

  • Include images (drawings or printed photos).

  • Layout the text and images clearly with headings, bullet points, and maps if possible.

  • Add contact info or “book now” call to action for realism.

5. Presentation and Feedback (30-45 min)

  • Students present their brochures to small groups or the whole class.

  • Peers give positive feedback and suggest improvements focusing on language use and persuasiveness.

  • Teacher corrects major errors and praises creative ideas.

6. Revision and Final Copy (optional, 30 min)

  • Students revise their brochures based on feedback.

  • Create a polished final version to share digitally or as a printed mini-exhibit.


Language Focus:

Descriptive adjectives:

  • beautiful, charming, historic, modern, tranquil, exciting, breathtaking, vibrant, cozy, lush

Persuasive phrases:

  • “Don’t miss…”

  • “Perfect for…”

  • “Experience the…”

  • “Come and enjoy…”

  • “Discover the hidden gems of…”

Useful verbs:

  • explore, enjoy, visit, relax, discover, experience, taste


Assessment:

  • Check for use of descriptive and persuasive language.

  • Completeness of the brochure (covering all sections).

  • Clarity and organization.

  • Creativity and presentation skills.

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